Increase Google Adsense Income
Implementing Google Custom Search box is also another effective way to make money because not only it searches for the best search results, you can even show advertisements within the search results either in the top, sidebar or the bottom based on your theme. You can implement upto 2 search boxes on your blog, on in the top right side or the center and one in the bottom of your blog posts which can be easily accessible by your readers. You should try out the changes by removing the default blog search with Adsense custom search along with different placements.

If your visitors count keeps changing in the weekend then you can try out different stuff like keeping less ads on low traffic days and if you see a spike in the traffic you can go for higher ad slots, also its recommended to go for randomizing ad colors for higher CTR. If you have a colored background of your blog theme, then try to keep the same background for the advertisements so they could look better and you can expect higher CTR.

Some people report that using a 728×90 ad slot works awesome for them when compared to 468×60 but the actual answer is that it depends on your blog design, navigation, width, readers and lot more stuff which is why experimenting the different ad sizes is really important rather than just opting which others recommend.

For Experimenting & Analyzing :
- Record current performance
- Make distinct changes
- Monitor for a set time frame
- Compare performance
*repeat*

Dont forget to implement heatmaps in order to find out the most clicked areas of your blog and implement the advertisements in those areas for higher number of clicks along with section targeting.

Unacceptable site content: In order to participate in Google AdSense,
publishers’ websites and application information must satisfy the
following guidelines:

1. Your website must be your own top-level domain (www.example.com and not http://www.example.com/mysite).
This means that you should be applying for a Google Adsense Account with your Root Domain Name and not from a Sub Folder. You can also apply from Sub Domains like blogspot.com or blog.com which offer you free blog services. Make sure that you apply from your main website and not from a new blog because a established website has more chances of application approval.

2. Your domain must have been registered and active for at least 6 months before you apply for AdSense.
As previously mentioned, the service requires you to apply from a established website rather than a new one because a new blogger or website owner is not going to make any good amount of money in the initial stage and recently we have seen many fraud account holders who opt for wrong tactics in getting clicks and making money.

3. You must provide accurate personal information with your application that matches the information on your domain registration.
This requirement is important because in this case the Adsense Team can verify the ownership of the Domain Name through which you are applying for a new Account. I have come through many fraudsters who even have applied for a Google Adsense Account by entering my website URL in the application process but were rejected because of the Whois Information.

4. Your website must contain substantial, original content.
This is a very obvious point because unless a website have Original Content, it wont be making any good amount of money. Not only counting the money part but posting Duplicate Content is totally wrong and is not allowed, hence if someone applies for a new Publisher Account for a website with copied content then it would be rejected.

5. Your site must comply with Google AdSense program policies.
There are multiple Google Adsense Policies which have to be perfectly implemented and made sure you dont break any of them. The most important of which is not posting advertisements on pages which have Illegal Content.

If you have made sure that you have taken case of all the above listed points and still not able to get a new account then there are some ways you can get it. This is by applying for a Google Adsense Account through different services like Google Knol, Hub Pages, Blogger Blogs or most major Blogging Services etc. Let us know if you have any other ideas for other upcoming publishers who are looking for a new Adsense Account.

Now the same feature is available for wordpress blogs in the form of a plugin called as upPrev. When the blog reader would scroll down towards the end of the article they would see a small animated button at the bottom right corner with a link to the next article of the same category. The current available effects are fade-in or a fly-in animation and you can device what kind of animation would suit your blog.

We have currently implemented this plugin on few of our blogs to just test out the service and if this is actually liked by our readers or not. Sometimes these kind of buttons can be very useful to the readers and sometimes they would make them distracted while reading something important which is the reason its better to test it out for a few days and then compare the results through the statistics on the page views. Followed is a screen-shot of this plugin in use at this blog. Another similar plugin which you could be using is Scroll To Top Plugin

CSS CompressorIf you have huge number of visitors to your blog, then you can save up bandwidth too by compressing the CSS Files, because any file reduction on the web hosting files can save up both the Space & Bandwidth. We would recommend using this tool which offers with a lot of customization options to your CSS Files.

Initially you need to paste down all the CSS Code from your style.css file which is located in the themes folder of your WordPress installation. You need to check the following options :

Spaces and tabs
Replace multiple spaces with just one space
Remove space around chars ;:{},
Leave space between selectors
Leave space between properties
Remove tabs

New lines handling
Leave lines as they are
Replace multiple empty lines with just one empty line
Remove all newlines

Comment handling
Don’t strip any comments
Strip ALL comments
Strip comments at least chars long

Other options
Compress color codes where possible
Remove unnecessary semi-colons
One command per line

My original CSS File was of around

Next once you click on the ‘Compress it’ button, the Online tool will perform all the tasks and then give you a quick report as shown below.

Compression results :
Original size: 27370 bytes
Compressed size: 21828 bytes
Savings: 5542 bytes (20%)

Overall a savings of 20%-60% which means that you would be saving around a few GB’s of Bandwidth of you have a million page views every month along with a faster loading blog which would keep visitors return to your blog regularly.

Do you have an existing online profile somewhere outside of Twitter (big or small)? Use it to springboard into Twitter. If it’s a blog, mention that you’re using Twitter in a post and link to it from your profile and contact pages. If you’re on Facebook use one of the numerous tools available to drag in your Tweets to facebook. Add it to your email signature, business card, mention it in interviews or guest posts that you might do…. etc. The same applies with any online (or even offline) presence that you have – link to your Twitter page and link to it often .
2. Tweet and Tweet Often – But Create Space for Reactions

The more active you are on Twitter the more likely you are to have someone find you from within Twitter and add you as someone that they are following. Every Tweet you do comes up on the Twitter Public Timeline – so upping your Tweet numbers can help have you appear more often there.

Warning – Tweet too regularly and about nothing worthwhile and you run the risk of losing followers. What I’ve found is that on days that I’m more talkative than others that there can come points where I’m talking so much that my followers don’t have room to respond. Twitter can actually become quite confusing once you have too many trains of thought going all at once so I try to stick to one topic at a time and create pauses between them to let others interact.
3. Be Conversational

Apart from a good influx of new followers when I announced I was using Twitter at first the days that I get most new followers are those days that I interact with other Twitter users. Everytime you reply to someone and have them reply to you your Twitter ID appears in the feeds of others which exposes you to potentially thousands upon thousands of other Twitter users. Asking questions is perhaps the best way to get conversational on Twitter. Get 10 people to answer a question you’ve Tweeted and if even just one person signs up from each of those 10 people’s replies to you you have 10 new followers. Just as important is to participate in other people’s Tweets also – reply to their questions and ideas as much as possible.

The key with this approach is to be conversational about topics that will interest others. For example if you ask a very general question like ‘what cereal do you use’ and get a lot of answers – but i suspect you’ll get more answers AND new followers if the question was more relevant to people’s lives in some way (read on for more on this).

Another thought on the ‘art of conversation’ on Twitter is that I find I do better when I’m not talking about me. No one likes to hang around with people who just talk about themselves – so get the balance right between talking about yourself and talking about others and other topics of interest.
4. Provide Value

Tweeting on a personal level is fun and for many that’s as far as it goes – but if you’re interested in growing your Twitter influence you need to provide your followers (and potential followers) with value. It’s the same principle as growing a blog – if you help enhance people’s lives in some way they are more likely to want to track with you and read more of what you have to say. As a result your conversations should ‘matter’ on some level. Sure you can throw in personal tweets and have some fun with it – but unless you’re providing something useful to people (information, entertainment, news, education etc) they probably won’t follow you for long.
5. Tweet in Peak Times

Last week I tracked when I had new twitter followers add me and found (as I expected) that the frequency of ‘adds’ where made during business hours in the USA. My being situated in Australia can have some positives and negatives but one of the things I don’t enjoy about it is that I miss out on a lot of interaction with my followers who are on the other side of the world from me. I try to be online when the US wakes up (evenings for me) so as to make the most of the opportunities of being awake in this overlap time (similarly first thing in the morning for me can be good as my US friends are sometimes still at work or online at home in their early evenings). Tweeting during these times only increases the chances of someone finding you and adding you as someone to follow.
Bonus Tip

These are some of the things that I’ve noticed about my own Twitter follower numbers. I probably should add that for me it’s never really been a concerted effort. I do have the advantage of being able to do #1 quite well quite naturally but my last tip would be to just be yourself and Tweet form the heart. Don’t stress too much about the numbers but connect genuinely with the Twitter followers you already have and let the rest take care of itself!

That’s not to say the strategy of mass following users to increase your Twitter followers doesn’t work anymore. It does. Why? Because many people use tools to auto-follow anyone who follows them. And there are new users who think its only polite to reciprocate. So you can easily get tens of thousands of followers from this strategy over time.

I see quite a few people still practicing this method. Some are social media enthusiasts or consultants, some are internet marketers or bloggers. All of them are people who want to get something in return. They want to:

1. Make money. The goal is to monetize Twitter users by linking and recommending products or services, either their own or others if they are an affiliate. They do this by tweeting out links and sending automated direct messages with the same offers when someone follows them back.
2. Improve their reputation. They amass followers with the aim of improving their reputation in a specific field like marketing or social media. They also use their followers to boost their prominence on other social arenas like Digg or Facebook.
3. Get more visitor traffic. More followers means more visitors to their websites so they can get more subscribers, readers and members. They also want the ability to make specific content go ‘viral’ and become popular by sharing it with their followers.

Many people think that to achieve all of the above, they need to build a large list of Twitter followers and broadcast links to get free traffic. It’s a simple strategy. The more followers you have, the more people listen to you, and the easier it is to spread your messages.

But do you really need a large number of followers to promote yourself successfully on Twitter? The answer is no. Not at all. But many people still persist in mass following users. Let’s look at some of the reasons why you don’t need to use this marketing tactic.

Low-Value Followers: Automatons, Spammers and Self-Promoters

Many products on Twitter marketing have been released by internet marketers looking to profit from the growing interest in Twitter. These products give you the same blueprint: just get more twitter followers. All you need to do is to follow many users everyday, drop non-mutuals and then follow more. Repeat until you get a ton of followers and look like a social media rockstar. If people follow you, you must be awesome, right?

The only problem is that these are low-value followers. Not because they are dumb or socially inferior but because a good amount of these followers are not ultra-targeted, active or responsive. Many of them are self-promoters, spammers or automated feed accounts. These people aren’t interested in you. They don’t care about you. They didn’t REALLY opt-in. They even followed you automatically, didn’t they?

If we were to draw comparisons to a email list or newsletter, these types of people are the ones who would use a temporary email address to sign up so they can get your freebie and disappear. Most of them aren’t going to end up retweeting your stuff, most of them don’t even read your tweets. Most of them don’t give a damn about your ideas.

It’s not about the follower count, its about conversions. A carefully cultivated list of 1000 followers can beat a list of 10,000 twitter followers anytime when it comes to spreading content or getting traffic/sales. A social media strategy that only involves mass following all sorts of people and shooting out links in order to hook buyers or readers is quite inadequate.

Low-value followers are incredibly easy to get and the only positive thing about them is that they’ll make you look good. Judging influence by the follower count is something that people do. It’s social proof. So you have 80,000 followers. You can probably start a social media consulting business and tell everyone that you’re an expert. Or write that ebook and flaunt your follower count on the sales page. You can fool a lot of people and you’ll make money too.

So play the Twitter game of mass adding and dropping users for a few months. You may even meet some cool people but don’t assume that you have 50,000 users who actually read your tweets or are interested in you. They aren’t. And you’re irrelevant to them.

Remember, you’re not getting natural opt-in follows preempted by interest. All you have is an inflated number. Maybe you think that’s something to be proud of but if a 7 year old kid can press a auto-follow button and get 500 followers in 24 hrs, you’re not that impressive.

Twitter Marketing is More Than Just Getting Followers

Unless you are a celebrity or a famous brand, you will never get hundreds of thousands of natural follows from people who are interested in what you have to say. If you want to look like a VIP, you can fake it by manipulating follower counts like most self-promoters.

But do you really think that’s effective Twitter marketing? Sometimes I feel that marketers should stop this obsession with volume and carefully think about cultivating a better follower list as well as other more effective ways of using Twitter for marketing.

I don’t want to blindly label all mass-following users as spammers. Some are not malicious nor are they aggressive self-promoters. I’m just questioning the overwhelming focus on this tactic, as if its the only way to accumulate influence or market yourself on Twitter. It’s not.

This isn’t an attack on anyone. If you think that mass following many users to boost your follower count is great, keep doing it. I’ve got no problems with that. I’m just offering my opinion on why I think its flawed. This comes from having actually experimented with this strategy, so it’s not just theoretical postulations.

In my opinion, while having a large number of Twitter followers is not a bad thing, there are some other key factors you should consider if you’re want to use Twitter to market yourself or your website/brand. These are points which I think are quite important even if your ONLY reason for using Twitter is to make money or get traffic.

The most important thing you should remember: It’s not about the number of Twitter followers you have, its about who follows you and the responsiveness of your audience.

Who Follows You: The People Who Give You Their Attention

It matters who reads your tweets. Are these people interested in you or your business? An interested follower is naturally more engaged with whatever you put out on Twitter. People who automatically follow you do not count as interested followers.

Are your followers active? Active users share your links, they give you feedback, they talk to you. Automated or semi-automated users are not active users that will interact with you.

And do the people who follow you have influence? Would you rather get 50 retweets from users with 10 to 100 random followers? Or you rather get 10 retweets from influencers  in same niche, with all of them having 1000 to 10,000 very relevant followers?

How about tweeting out a link or idea and having someone with a blog in the same niche write about it and link to you? Can your army of auto-followers offer the same? Not every Twitter user has the same audience size. Some users can reach more people much faster and these are the ones that can help you.

This is not to suggest that the average twitterer is useless but to highlight the unequal influence of each user. Who follows you matters a great deal because powerful Twitter marketing involves not just link-blasting but networking and relationship development.

Responsiveness of Your Audience: Are They Engaged?

Responsiveness is the degree to which your Twitter audience is engaged with whatever messages you put out on Twitter. A responsive audience connects with you, retweeting your links and answering your questions. They interact with your Twitter stream.

When we talk about a responsive email list, we’re talking about subscribers who are willing to buy or take action on your offers. Responsive Twitter followers are similar: they take action on your tweets by spreading them or talking back to you.

An easy way to measure responsiveness is to ask a question and see how many people respond. The no. of link clicks and retweets are other factors as well but anyone can click on a random link: it just shows that they’re interested in the link title or story. But are they interested in you? Actual responses to your queries are a good measure of that.

A responsive Twitter audience naturally develops when people are interested in you, what you do and who you are. Celebrities have the most responsive followers, many of their subscribers even sign up for a Twitter account just to interact with their tweets. They’re actively looking forward to reading new tweets from their favorite personality. This anticipation and interest makes them a perfect audience for conversions and call-to-actions.

If you’re not already famous, you will have a tougher time building a responsive audience because you don’t get natural interest in you from the start. One way to generate this interest is to develop a reputation in your field so that your name or brand is known.

This means you shouldn’t just spend your whole day following/unfollowing, tweeting links and chit-chatting. You have to work at your brand away from Twitter. If you put out an interesting tool or piece of content, you’ll get interest. If you’re selling a product that solves a problem, you’ll get interest. As you become more known online, you will get people following you.

When on Twitter itself, you can develop responsiveness through reciprocation. By actively interacting with other users, you will induce them to pay more attention to your updates. But don’t just send out updates and only talk to people who reply to your tweets. Actively monitor and engage users. Over time they will warm up to you and responsiveness will increase.

Remember, you don’t just want a large follower count. You want a responsive group of followers. People who are genuinely interested in you and people who will click on your links, retweet you or respond to your queries. Ultimately this group of Twitter followers can help you popularize your website or grow your business.

My Follow Strategy for Twitter Marketing

Instead of autofollowing a ton of people and rinsing them out to get mutual followers who are either not interested or very poorly interested in you, go for ultra-relevant Twitter users.

There are two types of twitter users you can target: people who have the power to help your business grow and the average user who is a potential customer. Whichever type you choose depends on your goals and what you want to get from Twitter.

Generally I’m more in favor in targeting twitter users who can best promote my business interests so you can get customers/buyers/readers through their efforts instead of your own. Potential end-users/customers are equally important although you’ll have a tougher time trying to determine their level of interest in your website/product.

Yes, you can use keywords to track tweets and find prospects on Twitter directories but interacting with each and every prospect (there are thousands out there) takes a lot of time and energy. I would prefer networking with influencers who can promote my site/brand in and outside of Twitter because they have a built-in audience and a platform.

Mass following can get you followers. But it doesn’t drastically improve your reputation, no matter how attractive a high follower count looks. A mass follower tweeting out a link is very different from an authority in the field endorsing a link by putting it in a tweet. The influencer is followed by a targeted list of other taste-makers.

The core of influence will spiral outwards based on the initial endorsement. This is more powerful than a link sent out to an auto-follow audience. Sure, you can easily get traffic but your tweets are not as effective as a voice that is respected by your target market.

So who should you network with? Not just end-users with your keyword in their bio. But bloggers, webmasters, publishers, journalists and business owners. People who work in your field and own web sites that can send you links and traffic. You can focus on networking with the superstars in your field but don’t ever forget about less famous people. This article by Brett Borders offers a good explanation of why you shouldn’t ignore the average Twitter user.

So in essence, you should use Twitter as a relationship building tool to extract benefits from a core group of influencers who are relevant to your business/website. Network actively with the right Twitter users, talk to them, spread their links, give them feedback, support their content. Be a participant in their Twitter experience.

If you do this long enough, you will eventually make them comfortable with helping you or promoting your stuff either on Twitter or away from it.

If someone talks to me very often on Twitter, shares my content or points me to good resources, I’m more than willing to retweet their stuff. Especially if its great content. I wouldn’t think twice about it. The desire to reciprocate is a very powerful instinct.

And if you want to talk about ‘going viral’, just a few retweets from several users with responsive audiences and your link will get all the momentum it needs. You don’t need to build up an account with tens of thousands of users only to send your message out to people who aren’t even half-interested in your content.

You will gradually grow your business or website by getting more readers, clients or buyers through the help of that core group. And after you’ve achieved some success, people will naturally start to follow you on Twitter. And these are the best kinds of Twitter followers to have, people who opt-in because they are interested in you or your work.

Then you can concentrate on these new batch of followers and by interacting with them, turn them into people who will actively support your content or initiatives. Many of them might be site owners or bloggers as well so this is a great way to network and learn if you’re looking for some help to improve your core business offerings.

In terms of making money indirectly or directly through Twitter, I’ve realized that the no. of Twitter followers you have is not always proportional to the income you’ll make.

It’s not necessary to inflate your Twitter follow count through an automated game of mass following. But I understand why people do it. It’s the same old strategy used on Myspace, Facebook and pretty much any social site where people can ‘friend’ each other and capture attention. The mentality is go for maximum volume and hook the few that will listen.

You can go down that route if you want but I think you can easily achieve the same results and more by cultivating a high quality list of followers and networking smartly with the right people. Marketing on Twitter does not just involve getting as many followers as you can.

Take a look at this list of Twitter users with the most followers and you’ll see that almost everyone on it is famous or well known for reasons other than Twitter. For example, you’ll notice that the top 10 users are mainly all people who own popular websites/businesses and brands or have established a reputation through their involvement in different activities.

Run your eyes down the list further and you’ll notice the same thing: these Twitter users built their large audience through their already established popularity. They didn’t start from the ground up: it’s likely that they started with a decent amount of followers and will continue accumulate them passively through the strength of their reputation or personal brand.

Many people have built their following because they are well known away from Twitter, not because they were inherently entertaining or helpful as a Twitter user. In other words, they grew large follower base because they cleverly integrated their brand or what it is they do, with their Twitter profile. They used their websites or platforms to promote their Twitter profile

This doesn’t mean that you can’t develop a strong Twitter following if you are not famous for something online or offline. It can be done but in my opinion, building a Twitter following has little to do with how you use Twitter. I don’t believe that in order to get a sizeable audience, you need obsesses about specific tweeting etiquette.

I’ve never written any articles on how to use Twitter because I don’t think there’s an ‘optimal’ or best way to use Twitter, nor am I interested in regulating another person’s lifestream. Even if you’re purely using Twitter as a broadcast tool to increase your online influence, how or what you tweet is not really the thing you should be focusing on.

So let’s talk about what I think will help you to get more Twitter followers.
Maximize Visibility: Treat Your Twitter Profile Like Any Other Website

The first step is to understand that your Twitter profile is like any other website. You should treat it no differently from your own blog or a free opt-in newsletter. This means that if you want to increase your Twitter subscriber base, you just need to do one thing again and again: Drive web traffic to your profile. The more targeted the traffic, the better.

This sounds obvious but many people overlook this fundamental principle and focus instead on less relevant details like Twitter usage times/frequency. I’m sure that causing controversy or learning to tweet a certain way might get some extra exposure to your profile but in my opinion, the benefits are minimal. How, when and what you tweet is not crucial.

When you want to catch as many fish as possible, use a large net and spread it as far as you can. The guideline to remember when building your profile is just one: keep working on sending visitors to your profile. People can only follow you when they know you exist.

With this in mind, you can play around with a myriad number of marketing strategies, just like how you would promote a website. Think in terms of incentives. Why would someone want to follow me on Twitter? How will he or she benefit from it? Assuming that someone doesn’t know who I am, what would motivate him or her to subscribe to my Twitter profile?

Here are just some examples of traffic-driving strategies (there are many more):

1. Create a tool/application and promote your profile alongside it.
2. Buy a banner ad to target tech-savvy audiences, link it to your profile.
3. Use Twitter as a tool for tech/customer support.
4. Organize a contest through your Twitter profile
5. Include links to your profile in email/forum signatures.
6. Evangelize Twitter on your blog/other blogs and include a link to your profile.
7. Connect your blog and other social media profiles to your Twitter page.
8. Learn to pitch Twitter influencers with articles relevant to their interest
9. Explicitly ask another user to recommend your profile or exchange recommendations.

Apart from these strategies, there’s also another sure-fire way to increase your Twitter followers and this simply involves the act of following other users. Lets look at this in detail.
Mass Following Twitter Users: The Favorite Methodology of ‘Spammers’

Twitter is similar to many other social networks in numerous aspects, particularly when it comes to friending behaviors. Like Myspace, its possible to befriend a massive amount of users, some of whom will add you back as a friend. Continually adding Twitter users as friends allows you to increase the amount of followers you have.

This is a strategy that has worked remarkably well for early adopters when the Twitter was still a relatively new phenomenon. For example, I know a marketer who followed over ten thousand users and got thousands of followers in return. He then cut down the amount of people he followed and changed his username to make the account look legitimate.

Nowadays, the Twitter community has grown more aware of these ’spammers’ and many tools like the Twitter Blacklist and Twerpscan have been developed to help Twitter users weed out people who try to follow many users in order to build an large audience. Still, a portion of Twitter users (perhaps the new ones) tend to add anyone who befriends them.

Take for instance, Osen Komura. A fake profile set up by another Twitter user in February 2008 as a social experiment. The Osen account followed 41,798 Twitter users in one month and 7,847 users added him as a friend, a 17%+ follow-back rate.

Apart from the risk of being labeled a Twitter spammer and increasing the noise on your Twitter stream, this method still works. However, know that following so many users inevitably reduces your ability to keep track of individual users since they are drowned out by other updates, unless you conscientiously keep track of your Twitter stream or use RSS. But keep in mind that this is not essential. Here are some good reasons why you really don’t need to mass follow twitter users.

Scoble has suggested that it’s beneficial to follow many Twitter users because you get more access to information and it shows that you’re listening and more open to communication or meeting people. Perhaps so, but I would recommend increasing the people you follow on Twitter gradually, while making sure that you’re maintaining conversational interactiveness.

Most Twitter users don’t like it if you’re simply following him/her to broadcast a message and if you don’t monitor them equally in return or engage them in conversation. Unless you’re a popular celebrity of some sort, one-way attention doesn’t work very well for Twitter.

In any case, only viewing Twitter as a broadcast platform to drive traffic to your websites is a limited perspective, especially when your Twitter followers offer a wealth of knowledge, connections and opinions you can use to improve your business and personal skills.

Personally, I prefer building up an online reputation and driving traffic to my Twitter profile. For me, the benefits of Twitter come from using it as a conversational/networking tool, so I’m more concerned with whose updates I’m receiving daily and hence, the people I follow.

Here are a list of things you can do for your money pages:

1. Monetize. The aim here is to get more revenue out of each page. There are various ways to achieve this and they generally involve the placement of ads both around and within content. There is also an indirect future revenue from lead capturing.
2. Capture Leads. The money page is optimized to encourage a visitor to subscribe to your mailing list, site feed or register for your website. The main aim is to find a way to continue to reach your visitors after they leave your money page. This helps to grow your site audience and is also a component of revenue generation.
3. Improve Relevance. This involves revamping the money page in order to provide up-to-date information or better content in order to accommodate visitor needs. This provides an improved user experience for all and can result a host of benefits like more referral/citation links and greater visitor loyalty/trust. Relevance is also important when your main goal is to capture leads or increase revenue.
4. Make it Rank Better. Doing on-site and off-site optmization will help specific money pages to rank better on the search engine result pages, hence driving more traffic back to your site. This increases your site reach and revenue at the same time.

Step 1: Find Your Money Pages

Open up the web analytics program you’re using for your website. There should be a section which reveals which pages have the highest unique views per month. Extract the urls for the top 10 pages and put them somewhere for easy access. Or bookmark them on your browser. If you don’t currently use an analytics tool, I recommend setting up Google Analytics.

How many pages you choose to optimize really depends on your website and preference. If you have a lot of webpages that get solid traffic, you can do more. If you don’t have many pages that get web traffic, then you have a lesser amount to work with. I like to focus on the top 10 because if its a manageable amount of work for an acceptable returns on investment.

My personal guideline is to only work on pages with a minimum of 200 unique views everyday. It’s a basic number that’s good for some decent conversions. Adjust this figure to something you can work with, if your website is new or gets less overall traffic.

The point to remember is that not every page is hot. The goal is not to optimize every single web page you have. There has to be a limit. So learn to prioritize and work only on the pages that are currently receiving the most traffic to your website.

Step 2: Improving Content Relevance

Visitor search queries reveal what people are looking for and what they want to get from your web page. It tells you what information they expect and is a way to understand their desires or needs. Many are ready to pay for a solution or subscribe to get knowledge in their inbox.

Better relevance = better conversions. It’s that simple. By making your website as relevant as possible to search queries, you’re making visitors more likely to stick around, opt-in or buy. Users are going to click away if they find that your web page doesn’t fulfill their info needs. So the first step is closely examine your money pages in relation to search traffic terms.

My goal is to include every search query in my money page. Every question typed into search engines by visitors who access my site must be answered. One very easy and quick way to do this is to add a simple FAQ to the page to address the visitor’s specific needs. Just phrase the same exact search query as a question. Then write an answer which responds to it.

Another method for search query relevance is to create new content and insert it into the money page. It’s important to edit your pages so that it doesn’t display content that is simply outdated or useless. You’re not going to presell anyone with stuff like that. It won’t work.

Either rewrite the entire money page or include update notes specifying new information and linking to other pages on your website with newer content. Whenever new information or changes occur, go back into the money page to make necessary adjustments. This is one reason why I asked you to keep those 10 URLs bookmarked or easily accessible.

Note that by increasing your money page’s relevance and informational value, you are also increasing its linkability: People are more likely to link to it because it is a detailed and useful reference page on the topic. Whenever possible, I try to fashion my money pages on blogs after Wikipedia in terms of comprehensiveness.

Step 3: Monetizing Your Money Page

While you can monetize your money page and capture leads at the same time, I find it better to optimize for one goal instead of trying to achieve both. Because when it comes to monetization, captured leads are usually a good source for long term income anyway.

There are formats for each goal (monetize or lead capture) and you’ll get better results if you either choose to monetize fully or go all out to hook your visitors by making them sign up or subscribe to your website. If you put up too many well blended ads, the visitor can easily click away instead of subscribing to your newsletter, so either pick one goal or balance both.

Let’s talk about monetization first. This is easy if you’re using ad networks like Google Adsense. Go to your money page and insert an additional ad unit, blend it well with your content and make sure that its quite visible while not being too obtrusive.

A well placed Adsense unit can really increase your overall daily income. I’ve seen a jump of more than $20 a day for a site that I own when I took the time to test and optimize a few money pages. While you may have default ads already on every page of your site (sidebars, header etc), these may not be truly optimized for a money page.

Money pages need to be treated differently from the other pages on your website. They’re the ones that bring a lot of visitors (big sample size) so you can really use this opportunity to test the profitability of specific ad schemes. You can even remove the default ads specifically for this page so you have more room to experiment. That’s what I do for some sites.

Other ways to monetize include the use of commission-based affiliate programs which range from digital products to established eCommerce retailers like Amazon.com. Clickbank is a digital product marketplace you can use. Sign up, search through the marketplace for a product, grab your affiliate link, insert it on your money page.

You can also try CPA networks with relevant pay-per-lead or pay-per-sale programs. Commonly used CPA networks are Market Leverage, Max Bounty, NeverBlue, PepperJam, Copeac, Azoogle and Hydra Network, among many others. Affiliate programs can work well but remember to keep them related to your content.

Alternatively, you can promote your own products on your money page by including a short pitch for it and linking to a proper sales page. Or you can try to sell your visitors away from the money page by getting them to first subscribe to an email list. This brings us to the next step.

Step 4: Optimizing to Capture Leads

The goal is to capture not just the email of the visitor but his/her permission to allow you to reach them away from your website. For some of you, you want visitors to subscribe to your RSS feed so they’ll continue to read your content or hopefully participate on your site.

Many set up email lists and auto-responders with the aim of eventually monetizing by selling their own products or recommending those of JV partners. Their aim here is to get users to opt-in to receive newsletters or special offers. The same goes for online retail stores.

Good email marketing providers are Aweber and GetResponse, both of which charge a monthly fee that you should be able to earn back easily. There are free alternatives available but you’ll often lose out in terms of features. If this doesn’t bother you, you could try starting with any of the free email software or plugins available.

To optimize a money page to capture leads, you’ll need to do some offer customization. Look at what content/product is on the page and create a specific offer that’s relevant to it. Provide an incentive for someone to sign up: perhaps a free digital product with related or more in-depth information. Or simply the promise of future discounts or special product offers.

To get into the mind of the visitor and understand what entices them, you’ll need to go back to the search queries you’re getting. If someone is interested in ‘what causes wrinkles’, you’ll know they’ll be interested in an ebook on natural anti-aging remedies. Do up a free guide and offer it to them only if they register as a member or sign up to your email list.

How about lead capture for communities and membership sites? Apart from providing incentives you can use teasers. Restrict visitor actions by only allowing them to view a limited amount of content or interact in a limited fashion. This limit will be removed when a user registers with your community. These are methods commonly practiced by paid membership sites, forums and social media sites to entice signups.

Step 5: Sending Internal Traffic to Your Money Pages

Now that you’ve optimized your money pages for maximum conversions, you can also send over visitors from other pages of your site. You’ve already done the work to make the pages incredibly relevant and usable, they shouldn’t just be seen by search engine visitors.

If your money pages are related, by sure to interlink each one so that each visitor is funneled to another optimized page. This not only improves your bounce rate but makes sure that each visitor is given two opportunities to convert if they aren’t persuaded the first time around.

Another method is to use a script to autolink specific anchor keywords or phrases on your entire site to the specific web page. This helps with SEO and is very easy way to get more eyes on your money page. If you’re using WordPress, try the Internal Link Building plugin or the SEO Smart Links plugin. Both help to auto-link keywords on every page of your blog. There are quite a few similar plugins out there but these two work well for me.

If you’re a blogger producing content daily, endeavor to link to the money pages whenever it’s pertinent to your post because you’re driving traffic to pages that will perform well. Alternate the links to each money page so your audience won’t get sick of seeing them all the time.

There is an alternative way to highlight your money pages: Group the ones about a similar topic together and list them all in a reference page, which will funnel traffic out to different locations. Instead of linking to each individual money page, you can just link or promote the reference page, which will then direct the visitors you get to each money page simultaneously.

A simple example of this is my reference page on social media marketing, which collects both money pages and less visited pages together under a specific theme. There’s also the option of creating special banner ads or images to link to either your money page or the reference page, it doesn’t always have to be promoted in the form of a link within content.
Step 6: Improving Your Search Engine Ranking

This is the final step in the process and should always come after you’ve optimized your money pages for maximum results and set up a method to promote it internally on your site. After you’ve done all that, it’s time to look at boosting a major factor for earning more money: your website’s ranking on the search engine results pages (SERPs).

This is an optional step because if you’re getting a lot of visitors, you’re should already be ranking quite well. But if you’re on the second page of Google or not yet in the top 3 queries for a keyword/phrase that is sending you a good amount of traffic, why not bump it up and get even more visitors per day?

You’ve already got your list of top money pages based on search queries. Now you should find what these pages are ranking for, which is something you can easily discover through your stats trackers. If you’re already using it, Google Webmaster Central is a free tool that shows you the top 20 search queries visitors use to reach your site.

Off-Site Search Engine Optimization

SEO is a pretty big topic: its hard to cover everything that needs to be done so I’m going to simplify it into one fool proof method of improving your search engine rank for Google. This is something that is unanimously agreed upon by everyone.

All you need to do is get links from other sites, especially with the specific anchor text you are trying to rank for. But not just from anywhere. You want links from quality, relevant websites.

Let’s see what Google itself says about ranking:

Sites’ positions in our search results are determined based on a number of factors designed to provide end-users with helpful, accurate search results. In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.

One more. From Google’s warning on link schemes:

Your site’s ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links count towards your rating. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity.

It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links. Creating good content pays off: Links are usually editorial votes given by choice, and the buzzing blogger community can be an excellent place to generate interest.

Links matter a lot because Google’s algorithm is set up to use the collective intelligence of the web to determine a page’s importance. High quality links boost the trust, relevance and authority of your web page. This is somewhat the same for search engines like Yahoo or Live.

Ideally, the best type of links you can get are from the websites that are already ranking well for the keyword or phrase you are targeting. But these links might not be easy to acquire, since you’re likely to be viewed as a competitor and a threat.

So, what I personally like to do is to do some research on the people ranking for your keyword/phrase on the first two pages. Dig into their backinks by using something like Yahoo Site Explorer and find out who is linking to them. Try to get those same links if possible and even more quality links that your competitors don’t have.

There are many ways to build links, some are blackhat and others are more compliant with search engine guidelines. As I’ve mentioned in my previous post on long term social media marketing, I favor the strategy of creating valuable services, tools and content in order to attract links from bloggers. It’s stable and works extremely well for every niche out there.

If your money page is optimized for relevance and is high on informational value, it is already a potential link magnet. So here’s something you can do immediately. Send email pitches about your money page to relevant blogs. If you contact 1,000 blogs, you might easily get 50 to 100 extra links (or more), which may be enough for you to outrank other websites. Sometimes all you need to do is to get the word out.

And there are many other ways. Article directories. Blog/web directories. Social bookmarking websites. Social news sites. Social media communities (Flickr, Youtube etc). Contests. Link exchanges. Blog comments and carnivals. Donations/sponsorships. Forums. Press Releases.

On-Site Search Engine Optimization

On top on link building, another aspect of ranking better is on-site search optimization, whereby you make your webpage compatible with search engine requirements and the specific search query you’re targeting. Google’s webmaster guidelines, Yahoo’s Webmaster Resources and Live Search’s Webmaster Center has a list of the most basic stuff you should be doing and ways for you to track your site in their search engines.

Basic pointers for on-site optimization involves having a good site architecture, where pages with similar themes are grouped together with a focus on great navigation and usability for visitors. On site-optimization also involves having your targeted keywords in the title tags and an appealing meta-description, which may affect SERP clickthrough rates. For the WP users out there, you might find this excellent guide to WordPress SEO useful.

Other on-site factors include keyword density, which is the number of times a keyword appears compared to the total number of words in a page. And latent semantic indexing (LSI), which examines a page in relation to groups of associated words/terms used within it.

I wouldn’t worry too much about latent semantic indexing and perhaps even keyword density because a content heavy page is likely to include the associated terms and keywords naturally, because of its depth. The main point to note is to maintain a tight focus on your chosen topic and not divert too much from it in your content.

And then there’s the controversial topic of PageRank Sculpting: using the nofollow tag on internal site links to optimize the strength of specific pages, thereby enabling them to rank better in search engines. Perhaps a useful tactic, although one that isn’t quite necessary. Any possible success here partly depends on how knowledgeable you are with SEO.

On-site optimization isn’t a difficult process, as long as you have a good site architecture set up from the start and follow search-engine guidelines. The hard part is really the task of getting people with relevant/quality websites to link to your money pages.
Time for You to Do Some Work…

These are the fundamental factors involved in optimizing your money pages. After completing the first step of finding your money pages, you don’t need to work on the other steps in a sequence. As I’ve said earlier, it depends on your goals. Personally, I go through all six steps when I’m looking at money pages that receive a substantial amount of daily web traffic.

The good thing about money pages is that once you optimize them, you can just leave them alone for a while. If you’re busy every day, you might want to spend an hour during the weekend on your money pages. Or just assign them to a colleague or a member of your staff. Set aside some time to optimize them and you’ll definitely see the results.

wordpress seo slugsBlog Post Title :WordPress Blog Backup Plugins Tools & Tutorials
Blog Post URL : http://alvimalik.com/wordpress-blog-backup-plugins-tools-tutorials/

In the above example you can see that there are 8 different words in the post slug which are making the URL totally lengthy and also most of the words mentioned in the URL are useless, hence the rankings would be hard. A better solution would be when you would just have the main keywords in the post url which can help you in easy rankings, for which there is a WordPress Plugin which can remove all the common words like ‘a’, ‘what’, ‘you’, ‘can’, ‘the’, ‘in’ from the blog posts for better Search Engine Optimization. The plugin will automatically remove the useless common words and while you click on Publish Button, the post would be published with main preference to the keywords from the title.

You can download this plugin from here. Now, when editing a post, give it a title and press Save and Continue Editing. The SEO Slugs plugin will generate a slug. If you edit it, the plugin will honor your slug and won’t change it.

Blog Backup Schedule

Dont worry there is something which you can do yourself without much programming knowledge required and a one time system setup after which you should get scheduled backup files to your emails on assigned intervals. Check out WP-DBManager WordPress plugin which is a Complete Database Manager for your blog. I have installed this on one of my blog in order to give you a idea of how this stuff is installed, activated and run.

Once the Plugin is Activated you will get the following message ‘Your backup folder MIGHT be visible to the public’ , To correct this issue, move the .htaccess file from wp-content/plugins/wp-dbmanager to /home/public_html/wp-content/backup-db and this is mainly a security option which should be performed right away. Once this step is performed you will find a new option on the Admin Menu named as ‘Database’ which you need to click. You will be shown with few database related information in different tables which would include :

Wp Database Backup
Database Information
Database Host
Database Name
Database User
Database Type
Database Version
followed with Tables Information which shows you the total records on your database along with Tables Count and the Total Data Usage. Next you can click on the Optimize DB option in order to perform few tweaks and also setup a schedule to optimize database on a monthly schedule automatically, though this function is similar to what WP Optimize does along with Clean Options Plugin.

Click on Manage Backup DB option followed by DB Options section which would perform the following. WP-DBManager can automatically backup your database after a certain period. There are numerous options offered by this plugin which can help you in automatic backup of files & database on your server and also a copy sent to your email.